I devoured this book. Galloway has a wonderful style. He’s funny, insightful, and he provides the sort of statistics that leave you gasping, stuttering, “OMG, WTF, really?”
You won’t ever look at the big 4 in the same way again – amazon, apple, facebook, google. In fact, the next time you walk into an apple store, type a query into google, post a cute photo of your dog on facebook, or order something from amazon, you’ll remember this book. You may hesitate, you may wrestle with your conscience, but in the end you’ll do what you were going to do , and Galloway explains why.
I would love to take a course from this guy at NYU, where he teaches business. But since I live in Florida, I’m delighted to have found his book.
There are a few negative reviews of this book that don’t make sense to me. It’s easy to write a negative review of anything. But with these reviews, I really feel compelled to grab these people by their collective collars and demand, “Hey, can you write something better? Do you have anything more to say than your negative review?”
The thing about Amazon, which Galloway notes, is that user reviews equalize the playing field. I agree, unless you have reviewers with a personal or professional grudge about whatever it is they’re reviewing. This happened a few years ago to Rob, when he offered a free book to readers in exchange for a review on Amazon for a particular book he’d written. One of the women who reviewed the book had a personal grudge against us and wrote an awful review of the book. Amazon doesn’t have a mathematical algorithm for that.
Galloway is clever, informed, and has a solid grasp on his topics. And honestly, even though I’m an Apple fan, I won’t be rushing to pay more than a thousands bucks for an iPhoneX. What I want to know is what happened to the iPhone9? Was it murdered in some dark alley in the Apple empire? And if so, why? Was it a clever marketing ploy? And these geniuses at the Apple store – are they really geniuses?
And then there’s Google with their mantra of Do No Harm, who has subsumed all of the competition – Yahoo, Microsoft, you name it and it’s gone. Google is the information king who probably knows more about us than our families do. Creepy.
So here we are, folks, with the Four Horsemen of the Apocalypse as Galloway refers to them. Amazon now owns Whole Foods. Google owns the world. Facebook owns your heart. And Apple owns how you communicate and stay in touch with the larger world.
So, are we screwed?